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A testing company offers different test disciplines, e.g. "Agile Testing" or "Mobile Testing". Each discipline should be represented by a specific object. As part of the goal definition, we first defined the scope. What was to be developed: a symbol, a slogan, a figure or something else (see picture)?. As part of the brainstorming process, various proposals were compiled and outlined. The result was that each test discipline should be represented by a separate character.